(2) CONSULTING SERVICES: NINETY EIGHT 3/4 are experts in creating playful and innovative organizational cultures. We see that attempts to build a culture of innovation often fall flat, with companies focusing on simply external hardware, such as installing foosball tables or painting the walls with bright colours. However, in order for innovation initiatives to succeed, the organizational culture must accommodate the risk and uncertainty that accompanies the emergence of new ideas. We can help by:
- Designing the interplay between company strategies, goals, and the ways people need to relate to one another, intentionally curating the culture to support innovation.
- Creating structure and support to help people navigate uncertainty but without stifling the creative process.
- Ensuring safe spaces for experimentation to truly embrace failures as learning opportunities—establishing norms and unconscious behaviours allow innovate ideas to emerge through confronting unconscious biases and fears. Every company’s culture is inherently different. So when cultivating innovation, it’s important to realize you’re cultivating a unique system that needs time to develop.