One day, Slurpie decided to do a six-stigma study to enhance his slurping process.

He thought that if he used streamlining instruments such as straws it would enhance the quantity and quality of his slurps, hence productivity and efficiency. So he went to the supermarket and bought a bag of neon coloured straws – packaging is also important for client appeal.

He tested the straws.

However, the straws collapsed and he fell. He forgot that extra procedures, whilst theoretically feasible, could cripple a otherwise direct way of achieving the end result.

So back to slurping…